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Sunday, October 8, 2017

folk revival -- back to basics

Yes, anyone can see the modern world has moved on, that internationally all the urbane, sophisticated and culturally aware among us have developed a taste for more progressive expressions. Uptown galleries are full bore contemporary with their exhibits reviewed in the arts section of major papers, while our threadbare little screed, advocating for flat representational art at home, seems horribly out of touch. Well, sometimes the last becomes first, particularly in such an unstable season. For years Bernie used to make the same speeches in congress and anyone attending would just look off, but what he had been saying all along finally began to resonate with the public. It’s obvious it was the world that changed, not Bernie.

Owning art proposes a new model, turns down an alternative avenue, moves the needle to a different groove. In our version the person who buys and lives with art is at the peak of the pyramid, and the marker of authenticity is simply that they use their own money, so sincere. For many, I’ve sullied the notion of art already, but I think everyday people are smart, and can make rational choices when all viewpoints are represented. The breaking news that an endlessly replicated trademark painting by some name-brand artist has sold for tens of millions seems alien and unreal to the average person, but that doesn’t mean they aren’t capable of understanding and appreciating art, just not that art. 

So go ahead and conceptualize, assemble and cannibalize until your expos are reduced to the sludge of modernity, but don’t expect us down on the ground to be impressed by your swell cultural credentials, or to care. Owning art is not about changing art, but about connecting art to a broader audience, and additionally favors the work of artists living on the economy, in the community. Once connected, these two groups will mature together quickly, make up for lost time, and begin a viable relationship as they gain confidence in each other. If that happens, art changes quickly on its own, becoming experientially based and more celebratory of day to day living.

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