gangsters and art

When I first heard HBO was going to make movies for tv, I expected low-budget, b-grade soapers, which is what made-for-tv movies had always been on commercial driven broadcasting. This is probably because the essential ethic of advertising is that people are like sheep, and can be led by their insecurities, their longings and delusions into buying non-essential stuff. Entertainment for sheep is pretty simple – guns, confrontation, some implied intercourse and you’ve got yourself a winner, i.e., you’re going to sell lots of stuff. HBO produces the Sopranos for subscription, a different business model, and they go about it in a different way. They used all their technique, all their talent, all their artistic integrity to make something that looked like real life. Tony has trouble with his kids, gets food poisoning, tells his therapist about his mother just like a real person might. This expanded dimension allowed the viewer to use their own life experience to see into those characters, and to see a bit more of life through their eyes. People like good art – the Sopranos sold a lot of subscriptions to HBO. Not only that. Other production companies began to find support for better stories, better art, even on commercial tv. There continue to be ripples throughout the medium.

It isn’t necessary to call a glass dirty, goes an old bit of rhetoric, but only to put a clean glass up next to it. Someone has to have a clean glass, along with the means to get it on the same shelf, something that wasn’t possible in broadcast drama until HBO came along. Still, it’s clear we have an appetite for something better when it’s available. We need a new business model, one where the private side of our economy takes responsibility for finding, displaying, and promoting local art, and then we may actually begin to realize all those benefits the non-profits claim when fund raising, but never quite seem to find. If business people took responsibility for the art hanging in their own offices, for finding and becoming patrons of area artists whose work they admire, and for making art a part of the conversation at social gatherings, they would find life and business more rewarding, more productive, more profitable, and, in ripples, so would everybody else.