In capitalism a raw material is extracted far away, shipped, refined, and extruded into all the stuff around. It’s complicated bringing a product to market and involves the efforts and livelihoods of many people in many places. The people who make the real money never lift a brick, far away, high up in the sky -- just the way it works.
Here is a person for whatever reason attempting to tame the enormously complex economic system directly, to remain independent while playing by the rules. They are going to try to take raw material, in this case canvas and paint cheap and available to anyone, and transform them into a product of so much value they can sell it and make a living. Wouldn’t that be a fine thing to pull off?
It’s both an amazingly egotistical and yet humble approach to living here, both a ‘calling’ and a sly attempt to bypass the fine print in the social contract. It’s egotistical obviously because someone thinks their talent and commitment could provide them with roof and sustenance, and modest because it’s a trade that traditionally involves scraping by doing other stuff.
All the same questions apply bringing any product to market -- will it be mostly sizzle, will it be substance? Quality is a conversation between the artist and the prospective owner, and the more knowledgable the buyer the nicer the chat. Exposed to the spectrum of art from around here a community could find its own true level of sophistication and taste, develop its own artists, and perhaps find its own regional voice. It's a transformation which builds slowly and yet seems sudden when it happens. Long experience shows the most authentic, accomplished, interesting art is found when people make their own choices, buy for their own reasons, and spend their own money -- capitalism’s better self and democracy’s genius.