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Friday, August 4, 2017

surf's up -- the next big thing

Bucking the system isn’t going to be easy. In attempting to present their work directly to the public, artists forego a gallery’s media and social outreach, along with a downtown track-lit presentation. The prospective buyer is required to know more as well, having already considered art by other area artists along with their prices, so there are disadvantages, even obligations, for both parties.



On the other hand, the artist has the opportunity for direct interaction with the public, the chance to discuss their art with thoughtful people, and not just those with pen in hand. For the prospective owner, it’s the privilege of meeting the artist in person, the opportunity to relate a personality to the work, an insight that will enhance appreciation over the years. There are more practical considerations as well. 



For the artist to receive their asking price, the buyer pays twice as much to a gallery. You can be certain it’s totally justified, but when the possibility exists to deal with the artist directly, is it always necessary? Gallery directors insist they help their clients avoid making ‘mistakes,’ but could it be the major mistake they hope to avoid is this person buying art from someone else?



This is basic, art is a noble product, the most significance possible from humble constituents -- wood, canvas, and paint. The occasional authentic truth is something you’ll recognize firsthand, in some indescribable way resonating with something inside. Closer to the source is where it’s most likely to be found, just another new-found insight of a larger societal movement. Simply looking at art for sale in restaurants, salons, and offices, visiting artists‘ studios when tours are available, and seeking out popup artist’s galleries will help you catch the crest of a wave that’s on its way to be.

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